Print advertising is a more permanent solution than digital marketing. However, it is not just a case of churning out content. From brochure design to billboard printing, your print campaign needs to be in line with your brand identity and get your message across effectively. You need to have a strong, well thought out strategy behind your print campaign, and there are best practices you should put into place before implementation.
It is imperative that you pay close attention to detail when designing your print campaigns. Don’t try to save money by entrusting your design in the hands of a friend or family member who has spent a bit of time experimenting with Photoshop – this is when images come out pixelated and stretched. Work with professional designers! These are the people who understand the complexity of design and will make sure that your artwork is scalable and able to work well on any print material.
Your print content needs to be impeccable. Spelling and grammar are vital for building your brand authority. This attention to detail helps gain/maintain clients. Remember to keep your company ‘voice’ uniform through all your marketing platforms and make sure that the ‘tone’ reflected in your content is in line with your brand guidelines.
This may seem obvious, but it has to be mentioned. Target audience is vital to the success of your print marketing campaign. It is about location, tone, language and imagery – make sure that all elements appeal to your audience and grab their attention. By taking all aspects of your target market into account you generate maximum Return on Investment.
The goal is to generate leads and sales. Your marketing materials need to be clear about what you want your audience to “do.” Do you want them to visit your website? Call a number? Walk into a store? Connect with you on your social media platforms? Make sure that your message comes across strongly and your audience is directed to follow through on an a specific action.
Make sure to back up your print campaign with a digital marketing campaign – and vice versa. Do not consider these two forms of marketing platforms as separate entities. Your brand identity should be fluid, establishing a clear message that ultimately builds trust.
Business cards are ranked as the second most effective marketing method for small business, while word of mouth marketing is number one.
Print marketing such as brochures, pamphlets and catalogs allow you to reach customers in a different setting, many of which your competitors are missing: at home, in traffic, outdoors and more.
For all your printing, branding, design and brand management solutions, contact your closest Jetline store today.