Corporate branding goes beyond a memorable logo. A successful brand increases your company’s value, motivates employees, and helps in gaining new clients.
So, how do you define a “brand?”
A brand is the perception of your business. It is about customer service, reputation, advertising, and your logo. When these business elements work together consistently and cohesively, a business becomes trusted and well-recognised – it becomes a “brand.”
Below are just a few reasons why corporate branding should be a priority for any business:
Company Branding leads to greater recognition
One of the most significant elements of branding is the logo. Think about this in terms of globally recognisable brands. We all know the golden arches of McDonald’s, and the Nike swoosh. As soon as we see those logos, we know what they represent.
Your logo is the face of your business, after all, it is on every single piece of marketing and communication material ( at least, it should be.) A professionally designed logo is memorable, simple, and powerful enough to project the desired impression of your company.
Company Branding builds trust
A professional brand appearance builds credibility and trust. When a business is represented cohesively and consistently, it triggers an emotional reaction, and this is a very powerful influencer in purchase decision.
Consumers would rather purchase from a business that appears well put together and polished. This makes a business appear legitimate.
Company Branding supports advertising
Another component that makes up your brand is “advertising.”
Once you understand the core message of your brand (which should be represented in your visuals, logo, content, and company colours), you have the foundation to build powerful ad campaigns.
Branding creates financial value
Businesses who trade publicly on a stock exchange are valued higher than the actual hard assets of the company. Most of this value is based on the company’s branding because a powerful brand is what promises future business.
Being perceived as more valuable makes being able to borrow funds for expansion that much easier. This is because it makes the process advantageous for investors.
The greater a company’s dedication to brand building, the higher their value and the better their financial return.
Company Branding motivates employees
Employees need to work toward something. They don’t just want a stagnant work environment with no vision.
When they understand your business mission, they share in that mission. They gain a sense of pride, and work to achieve the same goals you have set out for your business.
Company Branding brings new customers
Good branding creates business referral. Think about it – you are only able to tell your friends about an awesome new store because you remember the store branding.
Word of mouth is the most profitable form of advertising. It can only be made possible when your business delivers a memorable experience in all aspects, from customer service to well branded product offerings.
The most profitable businesses have one thing in common: they have established themselves as leaders in their industry. And this has been made possible because of strong, strategic branding.