Your business card design has a single objective and that is: networking. It should serve as a clear and easy-to-read reminder of your business. A business card may only provide you with a small space to work, but it can be designed for maximum impact.
When it comes to business card design best practices, there are a few “don’ts” to consider.
Let’s delve into what not to do when designing your business card:
Business Card Design Don’ts
Over the Top Typography
If a business prospect struggles to read your business card, they will throw it out. Simple as that, Make sure that the font you use in your business card design is easy to read and in line with your brand identity. You may think that a pretty calligraphic and italic font looks attractive, but can it be read easily? Probably not.
Below we see an example of over the top typography, too many fonts, and difficult to read text:
Always consider your client and potential client’s interaction with your branded marketing materials. You don’t want them to have to squint their eyes when trying to absorb your business information. Your business card content must be clearly displayed, legible and to the point.
If you attend a networking function, you are sure to meet a lot of people in a short period of time. It is impossible to remember everyone and what they do. This is when business cards become a must. A person’s business card should reaffirm who is who and what is what. Therefore, certain details cannot be left off of business cards.
Let us assume Joanne gave you her business card after a quick introduction and didn’t leave much of an impression. Then you get home and take a look at the above business card. Do you know what business Joanne is in? Do you know what “Lovely Essentuals” even does? This lack of detail is confusing and will result in lost business for Joanne.
What Joanne should have done is add her area of expertise:
See below example:
Now, if Joanne’s business card design stated her business expertise, she could have gotten your attention. Of course, your business card needs to include the usual content: business name, contact details and logo – but it also needs to remind your potential client of what you actually do!
This doesn’t even necessarily have to be done in text. You may choose to include an illustration or picture of the product or service you provide instead. The choice is entirely yours. Just make sure that when people view your business card, they know what your company actually does.
Awkward Sizes and Strange Shapes
It is always a great idea to think outside of the box when it comes to your marketing. Die-cut and uniquely shaped business cards a great way to grab attention. But always consider your potential client when designing your uniquely shaped business card. Never forget who your target market is and what they appreciate and what they don’t appreciate.
Get creative with shapes and sizes but never forget who you are targeting! As a legal firm, would your client base take you seriously if you hand out weirdly shaped business cards that won’t fit comfortably into any wallet?
Which business card would you take more seriously?
A bright, curvy, fun design is great for those in the creative industry as the target market appreciates innovation and out of the box thinking. However, if you are a legal expert, this kind of outlandish design won’t exactly be embraced.
If you received a business card with spelling errors, smudged ink, or cut off text – would you trust the business? Or would you think the business disorganized, unprofessional and sloppy? Probably the latter.
It is important that you proof your business cards properly before sending them off for print. Get a second eye to take a look at the text and speak to your printing company about the printing process. Ensure your design works with the printing process. Once you are 100 percent sure of your business card design and its content, sign it off and send it to print!
Jetline Print on Demand: Professional Printing Company South Africa
At Jetline we understand and appreciate the importance of business cards. We have put together business card pricing and business card promotions to suit any budget.
Our team work with you to ensure the ultimate result. From design to delivery, we are the printing company for you.
Contact your closest Jetline branch for more information on our business card prices and business card specials.