“A brand is a story that is always being told.” Make sure your target market knows your story and never forgets it.
You’re driving to work, stuck in bumper to bumper traffic, staring out your window, desperately seeking some distraction to take your mind off the frustration of the situation. And then you see something! Your logo, the size of a tall building, displayed to the masses! You look around and realise that every single person on the road has seen your brand. And they won’t forget it any time soon.
Building Wrap Printing
Building wraps are supersized outdoor banners that are made up of high impact designs that cover the facade or entire building. Because of their visual dominance, they have become one of the most effective advertising channels. They have the power to re-enforce your brand and attract the attention of potential clients.
It is no wonder building wraps have become one of the most popular marketing tools. This is disruptive marketing at its best! Businesses the world over are creating eye-catching designs for buildings, scaffolding’s, and walls. This is because this kind of print marketing is tangible, and displays your brand for all to see, and remember.
Another trend that has taken over the marketing industry is using building wraps to decorate construction sites. When buildings are being renovated, they are an eyesore. Building wraps have solved this ugly issue. When a printed graphic is applied to the perimeter of the building site, it not only minimises surrounding environmental impact and increases safety, it creates the opportunity for 24/7 marketing.
The sky really is the limit when it comes to building wraps.