The Importance of Visual Identity and Corporate Stationery

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Have you ever had to drive aimlessly around an office park, hopelessly searching for a company that has no noticeable signage? Have you finally found the office, and been greeted with white walls, dull blinds, and messy cubicles?

Would you honestly trust an unbranded company? Probably not. When you step into an office you expect a certain level of professionalism, corporate branding, and company culture.

When developing a business or brand, it is easy to forget about the impact of well-designed signage and branded corporate stationery. It is these “little touches” that will leave a positive impression. By having consistent branding, you are showing your clients that you are a legitimate business, having established a well-rounded corporate identity.

Visual Identity is Vital

As a business person, you receive dozens of proposals, letters, and documents every month. But where do you start when paging through all the papers that lie on your desk? Which communication documents do you look at first? Will you reach for the plain, white envelope that could easily be spam mail – or would you open the branded envelope that offers insight into its content? Probably the latter.

By ensuring all of your corporate stationery, from business cards and writing pads, to envelopes and annual reports, are uniform, you gain instant credibility. The fact that you invest time and money into your brand identity reflects professionalism and this does not go unnoticed.

Three Visual Identity Best Practices

  • Be different

    In today’s over saturated markets, your business needs to have a “reason” for being. You need to show your customers what it is that sets you apart from competitors in your industry. Create a memorable logo that sums up your brand personality and corporate identity. By investing in a well-designed, strategic logo, you will get noticed. By consistently using this logo, you build a reputation and will be remembered.

  • Be Coherent

    To gain credibility, your brand must be coherent, and consistent, in everything you say or do. All marketing communications, all brand experiences, and all brand interactions need to link together.

  • Build Reputation and Esteem

    If your brand can be differentiated from your competitors, is coherent and uniform, it will be valued by both external and internal audiences.

Branded Communication and Visual Identity

When you have built a strategic graphic or visual identity, you create a solid foundation for a rock solid brand identity.

Your company communication should always be branded, and in-line with your corporate identity. Every time a client or potential client receives one of your strategies, proposals, or letters, they should immediately be greeted with your logo, company colours, and easily recognisable designs.


Establishing a strong visual identity is pertinent to business success. Your company’s visual identity is your overall business image. This sets the tone in the minds of customers, potential customers, investors, and employees.

Visual Identity: Networking and Marketing

Business stationery and corporate branding establishes your business as professional and dependable. Professional branded stationery shows your clients and potential clients that you are a legitimate business, willing to go the extra mile to achieve success and deliver results.

It is important to attend every meeting with your business card on hand and customised stationery that is in-line with your brand. This depicts you and your business as trustworthy. High quality business stationery and branding is the face of your business, it is your introduction and should represent your company positively.

If you want to keep your business in the forefront of the consumers mind, you need to invest in corporate stationery as a marketing tool. From business cards and letterheads to envelopes and folders, your business is consistently being marketed in a non-intrusive manner.

Customer stationery is the best way to express your corporate identity and level of professionalism. Don’t let your client walk into a dull, unbranded space… you don’t want to be the company that leaves absolutely no impression.

Contact the branding and printing experts at Jetline and build your brands visual identity!

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